Your music startup success partner
Experience | Contacts | Network | Business understanding
Turning great innovation into funded success
Investment, partnerships & client acquisition
I work with founders and entrepreneurs building some of the most important businesses in music rights, royalties, data and infrastructure. Drawing on three decades of industry experience and a trusted international network, I help connect companies with the right partners, customers and decision-makers. My role is to provide industry expertise, strategic perspective and introductions that help strong businesses gain traction, build meaningful relationships and move faster.
Make your pitch count
A strong pitch is key to securing investment. I help you shape a clear, focused message that shows your startup’s vision, market fit, and how it makes money.
Opening doors
I open doors for music startups by connecting you with the right people. I help you show clearly what you offer and set up meetings that can lead to real opportunities.
Facilitating strategic partnerships
I connect you with partners who can help your business grow. These partnerships bring new clients, build trust, and create chances to work together in useful ways.
Investor introductions
I connect you with relevant investors to help you secure the funding needed to grow your business.
Make it clear. Make it compelling. Make it investable.
Crafting a winning pitchdeck
Testimonial
"At MusicTech Lab, we meet founders with brilliant ideas who are building the next wave of music technology. They often need exactly this kind of support: a partner who can help them cut through the noise, build credibility, and make the right connections. That’s why this collaboration makes so much sense. We’re excited to start working together to give MusicTech startups even more of the support they need to succeed globally."
- MusicTech Lab
A few words from ICMP
Testimonials
Guest lecturer, MA Music Business, ICMP London | February 2025 I spoke with students about taking a music startup from concept to funding. We covered common founder challenges, shaping viable offerings, showing market demand, and what investors really look for.
"The world doesn't reward people with the best ideas, it rewards those best at communicating their ideas." (Orwell McGubbin)
Brand & Strategy Partner, Weiter Studio
I work in partnership with Berlin-based brand and strategy director Orwell McGubbins, who created my own brand and messaging for MSA Music Services. Orwell helps music businesses and startups translate their ideas into clear, effective communication that cuts through the noise. With over 15 years of experience for organisations including the UN, BBC Studios and Doctors Without Borders, he now brings that expertise to the music sector. His partners include Music Tech Labs and music tech hubs across Europe, where he delivers brand and messaging workshops.
Testimonial
“Orwell helped me find clarity in my message and the confidence to express it. The new brand makes it instantly clear what I do, and it’s already helping me connect with the right people. Recommending him to the startups I work with is a no-brainer. He’s a brilliant sparring partner.”
- Mandy Salem-Aubry | Managing Director, MSA Music Services