When & where will our paths cross next?
Upcoming events
If you'll be attending any of the events listed below and would like to meet up with me, let me know!
Universal Music Group and KLAY: Exploring a New AI Model
Thursday 14 January, 2027 || 10:30-11:30 || Oosterpoort - Kunstpunt
AI is transforming the music industry, raising fundamental questions about creativity, ownership and the future value of music. How these technologies are developed, and how artists participate in them, will help shape what comes next. I’ll be leading a conversation with Robbert Baruch, Senior Vice President Public Affairs at Universal Music Group, and Thomas Hesse, co-founder and Chief Content & Commercial Officer of KLAY, to explore a new approach to AI in music. KLAY is developing AI-powered, interactive listening experiences built around a model trained entirely on licensed music. Its approach brings technology and music rights holders together, with the aim of creating new experiences for fans while recognising and rewarding participating artists and songwriters. Together, we’ll examine the model, its potential implications for the music industry, and how artists could benefit. The conversation will connect the wider questions surrounding AI’s long-term impact with a practical exploration of the opportunities this approach could offer.
