Bridging the music industry knowledge gap.
About Mandy Salem-Aubry
Mandy is dedicated to building meaningful relationships and making a real difference. She finds joy in supporting others and fostering long-term connections rooted in trust and respect. Every interaction is a chance for her to create positive change and establish valued partnerships.
About Mandy Salem-Aubry
With thirty years of international music industry experience, Mandy Salem-Aubry’s work is grounded in practical solutions, cross-cultural understanding, and long-term value.
She is the founder of MSA Music Services, where she draws on her experience to advise on music publishing infrastructure, catalogue management, and global rights administration. She helps clients streamline operations and improve their management and collection of royalties across different markets.
In addition to her publishing work, Mandy collaborates with music startups, supporting their business development, connecting them with partners, clients, and investors, and helping them build professional networks and stronger market positions.
Education and mentoring are central to her work. She delivers workshops and lectures for music business students and companies building their internal publishing knowledge. As an experienced mentor, she supports emerging professionals and founders through various industry programmes.
She is also a moderator who curates and leads panels at music conferences. Her sessions are designed to be inclusive, original, and valuable, encouraging knowledge-sharing and honest conversation. For the second year, she is the Conference Programme Coordinator for Athens Music Week, overseeing the event’s programming and contributing to its role as a key platform for industry discussion and networking.
Mandy is an active and former board member of the Association for Electronic Music (AFEM). She is also a trained mental health first aider and speaks openly about freelance life, well-being, and menopause in the music industry, encouraging more supportive and sustainable working conditions.
Earlier in her career, she led international marketing and promotion at Roadrunner Records for nine years. She then spent a decade at the publishing administration company Fintage House and five years at Songtrust, where she focused on business development, particularly in Africa, and supported the company’s international growth.
Core expertise
Music publishing:
Catalogue management, rights administration, infrastructure optimisation, and maximising royalties across global markets.
Consulting for startups:
Providing strategic advice for business development and navigating the music industry.
Music industry access:
Music conference strategy and networking support for music startups.
Investor relations for startups:
Helping music startups connect with the right investors to accelerate growth.
Mentorship:
Helping professionals advance their careers through clear communication, business strategies, and network building.
Panel curation and moderation:
Leading insightful and inclusive discussions at industry events to foster collaboration and innovation.
Music conference programming:
Great conferences need strong themes, compelling discussions, and the right mix of speakers. I design music conference programmes that engage, inform, and inspire.
Music publishing education:
Delivering training, workshops, and lectures worldwide to help clients gain actionable, real-world insights into music publishing.
Personal background
Originally from the UK, Mandy has lived in Leiden, the Netherlands, since 1997 with her French husband and their two daughters. She finds calm in tending her garden and caring for the family’s fish tank — simple rituals that offer balance to her busy professional life. Her music taste reflects the range of her career, spanning 60s and 70s rock (John Martyn, The Byrds, Lynyrd Skynyrd), 90s Britpop (Oasis, Pulp, Blur), and a lasting connection to the heavier bands she worked with at Roadrunner Records, including Slipknot and Machine Head.
