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<h2>Building trust and professional relationships in the music industry</h2><h3>“You should think of yourself as a soap opera in the sense that you have existing followers and need to provide them with something new, but it must remain simple enough for new audiences to connect with. The key is finding a balance—introducing fresh elements while staying accessible to both those familiar with your story and those just discovering it.” (Mika Karhumaa)</h3><figure id="figure-syrb1ch6csm6whkahm"><iframe id="syrb1ch6csm6whkahm" src="https://www.youtube.com/embed/yM7yLOEkyYg" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtube.com/shorts/yM7yLOEkyYg?si=maASWBGiBbexgI30" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/yM7yLOEkyYg" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><figure id="figure-f0t1ui87evm6wkf1un" data-full-width=""><img id="f0t1ui87evm6wkf1un" src="https://cdn.durable.co/blocks/32LK1ro892a7X36c4yk95ysmRJgxCrDFSinI4NWksg3yQgukPlxaukvaJgZPPphb.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: undefined undefined;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/32LK1ro892a7X36c4yk95ysmRJgxCrDFSinI4NWksg3yQgukPlxaukvaJgZPPphb.jpg" data-mce-style="aspect-ratio: 3/2; object-position: undefined undefined;"></figure>In part 2 of my YouTube series, "Professional networking in the music industry: Building genuine connections that last," I speak with Mika Karhumaa about how to optimise your online presence and use digital networking tools effectively. We discuss how platforms like LinkedIn help build trust, why consistency matters in shaping your professional identity, and how AI influences visibility. This conversation explores how a well-structured online presence can open doors, reinforce credibility, and support long-term networking success.Key takeaways from this episode...Your online presence should tell a story. Keep existing followers engaged while making it easy for new connections to understand who you are.LinkedIn is a key platform for the music industry. Unlike film, the music business thrives on LinkedIn. A strong, well-maintained profile increases visibility and opportunities.Networking takes time. Building connections is a gradual process. Mandy initially overlooked LinkedIn’s power, but she saw its value in growing her professional network over time.Knowledge builds credibility. Understanding industry trends like metadata, blockchain, and web3 can help newcomers stand out, even without prior experience.A clear and authentic profile is essential. Professionals can assess credibility in seconds. Present yourself accurately and concisely without overcomplicating your bio.Consistency helps the algorithm work for you. AI influences what content is seen. Engaging regularly with relevant topics increases visibility and strengthens connections.Intentional networking is more effective. Blindly sending connection requests isn’t as impactful as engaging meaningfully with mutual contacts or shared interests.Strong relationships pay off in the long run. Trust built today may lead to opportunities years down the line. Networking isn’t just about immediate gains.<figure id="figure-q56cv69xsm6wkfyp6"><img id="q56cv69xsm6wkfyp6" src="https://cdn.durable.co/blocks/aparsD5AmGuGeSFPEq04F6BQbmsZqYkx145DtcypjPkivzOcexx1TEeDvfZ5Nwlf.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/aparsD5AmGuGeSFPEq04F6BQbmsZqYkx145DtcypjPkivzOcexx1TEeDvfZ5Nwlf.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure>Networking should be a win-win. The best connections are mutually beneficial. Think beyond personal gain and focus on how both parties can support each other.The music industry is a business. It’s not just about music but the business behind it. Understanding this distinction helps professionals build lasting careers.<h3>🎥&nbsp; Watch the full episode: Building trust and professional relationships in the music industry.﻿</h3><figure id="figure-nmuhcim0wm6wkj5j6" class=""><iframe id="nmuhcim0wm6wkj5j6" src="https://www.youtube.com/embed/OEzcta27Qm8" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/OEzcta27Qm8?si=9DD_d85LWvzIJ-OX" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/OEzcta27Qm8" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><figure id="figure-jo25lk6lim6whqk7d"><img id="jo25lk6lim6whqk7d" src="https://cdn.durable.co/media/103nErVvUfXQ8Yz0AxI0auEF3BUT7XfDjHYkl5Uoq8nXPga8MKwWpaV8aEciMyz0.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="Mika Karhumaa, author of " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/media/103nErVvUfXQ8Yz0AxI0auEF3BUT7XfDjHYkl5Uoq8nXPga8MKwWpaV8aEciMyz0.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Mika Karhumaa, author of "The Art of Music Business Management: For Artists &amp; Managers", Music Business Management Lecturer at Seinäjoki University of Applied Sciences and Artist Manager at IRENE</figcaption></figure><h3>This episode is part of the four-part series "Professional networking in the music industry: Building genuine connections that last." </h3><figure id="figure-954nm4iy7em6whtl0a"><img id="954nm4iy7em6whtl0a" src="https://cdn.durable.co/blocks/2eFS7rmIFFUVSsmhkAmhNmWdS3bKwU7tM1eHBEDnVsYsUfTac7iP7tqyx871dWYo.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2eFS7rmIFFUVSsmhkAmhNmWdS3bKwU7tM1eHBEDnVsYsUfTac7iP7tqyx871dWYo.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Guide to episodes 1, 3 &amp; 4:</h3><h3><a data-mce-href="https://youtu.be/GycOHiUOsvc?si=dNYqx1VNHkye17W3" href="https://youtu.be/GycOHiUOsvc?si=dNYqx1VNHkye17W3" target="_blank" rel="noopener">Part 1: Building your profile for networking in the music industry</a></h3>Your professional profile is the foundation of effective networking. Mandy and Mika explain how to craft an online presence that reflects your values and ambitions while highlighting the importance of adaptability in this dynamic field.<figure id="figure-1nlf8qpdc4m6wjtvad"><iframe id="1nlf8qpdc4m6wjtvad" src="https://www.youtube.com/embed/CZ-pmg2GmD8" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtube.com/shorts/CZ-pmg2GmD8?si=um6Is0SU_tVLXGIl" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/CZ-pmg2GmD8" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Key takeaways from this episode...Networking is a skill that requires strategy. It is about learning, adapting, and positioning yourself for opportunities.Relationships have longevity. A strong professional connection today can lead to new opportunities years later.Your network can bring work to you. When I started freelancing, I didn’t need to apply for jobs. My network introduced me to clients before I even had to ask.Your career path won’t always be linear. The music industry is unpredictable. You might set out to do one thing but find success elsewhere based on where your network leads you.Physical and digital networking go together. Digital and in-person networking complement each other. Both are essential.Adaptability is key. Being flexible and open to new opportunities allows you to grow. Many people enter the industry in one role and find themselves in another.Representing others can open doors. Artist managers, for example, have an apparent reason to connect with people. Whatever your role, knowing how to position yourself is crucial.Listen to your network. It may be worth exploring if people keep approaching you for a specific skill, even if it wasn’t your initial focus.Situational awareness matters. Knowing when and how to engage in different situations is crucial. Opportunities often come from unexpected conversations.Networking helps you understand the industry. By engaging with others, you gain insight into how the business works and where you can add value.<h3><a data-mce-href="https://youtu.be/2K6ZsesHpFk?si=yhJZl1IwmKDSgGj2" href="https://youtu.be/2K6ZsesHpFk?si=yhJZl1IwmKDSgGj2">Part 3: Optimising your online presence and networking tools for the music industry</a></h3>Learn to maximise your networking potential by optimising your online presence and using modern tools. Mandy and Mika explore crafting a compelling narrative, leveraging impactful conversations, and integrating tools like AI to improve efficiency and expand your reach.<figure id="figure-kw8kgqm6zm6wju7z1"><iframe id="kw8kgqm6zm6wju7z1" src="https://www.youtube.com/embed/Aa7Aq_rFwjM" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtube.com/shorts/Aa7Aq_rFwjM?si=_B3vjgdOnq7w46CQ" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/Aa7Aq_rFwjM" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Key takeaways from this episode...Your online presence is not about popularity. The effectiveness of your profile is determined by how well AI interprets and registers your information to support your professional goals.AI acts as a strategic tool. It delivers information about you to the right people based on your content and interactions, often connecting you with opportunities before you even reach out.Balance personal and professional identity. Your professional presence should be distinct but aligned with your broader online identity, ensuring clarity in how you present yourself.Follow-up is essential. Every event has both a physical and digital follow-up. In-person meetings build relationships, while online presence reinforces your reputation when people search for you afterwards.Online consistency matters. What you present in person should align with your digital presence. When people look you up, they should find a credible and professional image.Social media metrics are secondary. Likes and impressions fluctuate, but consistency in messaging is key. Focus on maintaining a strong and relevant presence rather than chasing engagement numbers.LinkedIn and AI recognition work together. Posting about industry-related topics consistently helps AI associate you with your field, improving your visibility and relevance.Authenticity drives visibility. AI and social platforms favour genuine, experience-based interactions over forced promotions. Meaningful engagement enhances your professional presence.Structure information for AI compliance. Ensure that your content is clear and categorised in a way that AI can interpret effectively, increasing visibility within your industry.Experimentation helps refine strategy. Testing real-time engagement, such as posting about an event and tracking its impact, provides insight into how AI and online algorithms influence networking and visibility.<h3><a data-mce-href="https://youtu.be/yF4wvixAK2s?si=P2PiPcO5UrZrybFn" href="https://youtu.be/yF4wvixAK2s?si=P2PiPcO5UrZrybFn">Part 4: Networking strategies for lasting success in the music industry</a></h3>In the final episode, Mandy and Mika bring everything together. They recap key strategies for building an authentic profile, developing trust-based relationships, and using tools effectively to create connections that endure and inspire innovation.<figure id="figure-6ug8djqbogm6wjv2iq"><iframe id="6ug8djqbogm6wjv2iq" src="https://www.youtube.com/embed/FAYoeaxkYMs" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtube.com/shorts/FAYoeaxkYMs?si=WXJboBUTY7PdFfrs" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/FAYoeaxkYMs" data-mce-style="aspect-ratio: 16/9;"></iframe></figure>Key takeaways from this episode...Your online presence should be built step by step. Like a recipe, carefully selecting and structuring the information you share makes it more effective.Your website is a storytelling hub. It should contain core information that search engines and AI platforms can register over time, shaping your professional narrative.Different platforms serve different purposes. LinkedIn is best for business connections, while artists should focus on platforms like Instagram and TikTok for music-related engagement.Consistency in digital identity is crucial. A clear and structured online presence ensures AI and search engines interpret your professional story accurately.Networking is an ongoing process. Every collaboration, even brief ones, contributes to your industry credibility and can have long-term effects on your career.Deleting content does not erase digital footprints. Once indexed by search engines or AI, it remains part of your online presence, even if removed.Authenticity matters more than follower count. Focus on sharing a genuine story rather than chasing numbers. Every post should align with your professional identity.AI and algorithms track your career path. Search engines and AI platforms piece together your interactions, reinforcing your credibility based on industry relevance.Using author schema improves search visibility. Implementing author schema on your website helps Google and other search engines categorise your expertise accurately.Networking is nonlinear and personal. It’s not about constant self-promotion but about making genuine connections while staying true to your personality and strengths.<figure id="figure-ktbjefvghim6wkkzt9" data-full-width=""><img id="ktbjefvghim6wkkzt9" src="https://cdn.durable.co/blocks/acdE62WZ9u7yjvGfSlfdMqEbJJTP69nuDh5JKydyO2H1UWbAtrpluoRylELbWA14.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: 50% 100%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="50%" data-positiony="100%" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/acdE62WZ9u7yjvGfSlfdMqEbJJTP69nuDh5JKydyO2H1UWbAtrpluoRylELbWA14.jpg" data-mce-style="aspect-ratio: 3/2; object-position: 50% 100%;"></figure>

Building trust and professional relationships in the music industry

<h2>Building your profile for networking in the music industry </h2><h3>"One of the main goals of networking is to gain field knowledge. It requires situational awareness while moving forward with whatever is on your agenda." (Mika Karhumaa)</h3><figure id="figure-g84jsa2xtcm6qfq8av"><iframe id="g84jsa2xtcm6qfq8av" src="https://www.youtube.com/embed/CZ-pmg2GmD8" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtube.com/shorts/CZ-pmg2GmD8" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/CZ-pmg2GmD8" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><figure id="figure-79lzhinxpbm6qig1wl"><img id="79lzhinxpbm6qig1wl" src="https://cdn.durable.co/blocks/292uvD2HACuAeh7iZszuG6wNs2TUnrCaYe2ruMhURmJ4YO71rCwxnLUY5MJcwS02.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Zoom networking discussion 12th December, 2024" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/292uvD2HACuAeh7iZszuG6wNs2TUnrCaYe2ruMhURmJ4YO71rCwxnLUY5MJcwS02.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Zoom networking discussion 12th December, 2024</figcaption></figure>Networking is a core music business skill. It helps you gain field knowledge, build professional relationships, and open doors to new opportunities. A strong network can shape your career in ways you might not expect.In part 1 of my YouTube series, "Professional networking in the music industry: Building genuine connections that last", I speak with Mika Karhumaa about how to use networking effectively in the music business. The conversation is based on our interview from last December, where we explored how networking goes beyond making connections. It is also about staying relevant, being adaptable, and bringing value to others.<figure id="figure-gqf6ezgf6dm6qdt27q" data-full-width=""><iframe id="gqf6ezgf6dm6qdt27q" src="https://www.youtube.com/embed/GycOHiUOsvc" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://youtu.be/GycOHiUOsvc?si=5KkHyai9WXW0nHxN" data-corners="default" data-fullwidth="true" data-mce-src="https://www.youtube.com/embed/GycOHiUOsvc" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h3>Key takeaways from the this episode...</h3>Networking is a skill that requires strategy – It is about learning, adapting, and positioning yourself for opportunities. Relationships have longevity – A strong professional connection today can lead to new opportunities years later.Your network can bring work to you – When I started freelancing, I didn’t need to apply for jobs. My network introduced me to clients before I even had to ask.Your career path won’t always be linear – The music industry is unpredictable. You might set out to do one thing but find success elsewhere based on where your network leads you.Physical and digital networking go together – Digital and in-person networking complement each other. Both are essential.Adaptability is key – Being flexible and open to new opportunities allows you to grow. Many people enter the industry in one role and find themselves in another. Representing others can open doors – Artist managers, for example, have a clear reason to connect with people. Whatever your role, knowing how to position yourself is crucial.Listen to your network – If people keep approaching you for a specific skill, even if it wasn’t your initial focus, it may be worth exploring.Situational awareness matters – Knowing when and how to engage in different situations is crucial. Opportunities often come from unexpected conversations. Networking helps you understand the industry – By engaging with others, you gain insight into how the business works and where you can add value. These are just some of the insights from the conversation. 🎥 <a data-mce-href="https://youtu.be/GycOHiUOsvc?si=5KkHyai9WXW0nHxN" href="https://youtu.be/GycOHiUOsvc?si=5KkHyai9WXW0nHxN" target="_blank" rel="noopener">Watch the full episode: Building your profile for networking in the music industry</a><figure id="figure-pgfqnpryxm6qhinyy"><img id="pgfqnpryxm6qhinyy" src="https://cdn.durable.co/covers/12aXke8Jkpd4JpEFTCa3Nw1Ub4j5S8hqIkGzDV7xspIfu6rLK0xnfe9qYKoNZAbX.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption=" Mika Karhumaa, author of " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/12aXke8Jkpd4JpEFTCa3Nw1Ub4j5S8hqIkGzDV7xspIfu6rLK0xnfe9qYKoNZAbX.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Mika Karhumaa, author of "The Art of Music Business Management: For Artists &amp; Managers", Music Business Management Lecturer at Seinäjoki University of Applied Sciences and Artist Manager at IRENE</figcaption></figure><h3>This episode is part of the four-part series "Professional networking in the music industry: Building genuine connections that last."</h3><figure id="figure-bgf7o7yp4wm6qe787d" class=""><img id="bgf7o7yp4wm6qe787d" src="https://cdn.durable.co/blocks/2eFS7rmIFFUVSsmhkAmhNmWdS3bKwU7tM1eHBEDnVsYsUfTac7iP7tqyx871dWYo.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2eFS7rmIFFUVSsmhkAmhNmWdS3bKwU7tM1eHBEDnVsYsUfTac7iP7tqyx871dWYo.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>Episode Guide:</h3><a data-mce-href="https://youtu.be/GycOHiUOsvc?si=DXXPv4Pfp3Aq5nRN" href="https://youtu.be/GycOHiUOsvc?si=DXXPv4Pfp3Aq5nRN" target="_blank" rel="noopener">Part 1: Building your profile for networking in the music industry</a>Your professional profile is the foundation of effective networking. Mandy and Mika explain how to craft an online presence that reflects your values and ambitions while highlighting the importance of adaptability in this dynamic field.Continue watching with Part 2: Building trust and professional relationships in the music industry. Learn how to foster genuine connections and adapt to roles in a constantly evolving landscape.<a data-mce-href="https://youtu.be/OEzcta27Qm8?si=9VpaN3ESuJin6jIq" href="https://youtu.be/OEzcta27Qm8?si=9VpaN3ESuJin6jIq" target="_blank" rel="noopener">Part 2: Building trust and professional relationships in the music industry</a>Trust and communication are the keys to forming meaningful connections. Mandy and Mika discuss how to cultivate relationships, navigate different roles, and stay relevant in a rapidly evolving industry.Next, watch Part 3: Optimising your online presence and networking tools for the music industry. Discover how modern strategies and tools like AI can enhance your connections and efficiency.<a data-mce-href="https://youtu.be/2K6ZsesHpFk?si=ccGLsYCmRvx5eQ_w" href="https://youtu.be/2K6ZsesHpFk?si=ccGLsYCmRvx5eQ_w" target="_blank" rel="noopener">Part 3: Optimising your online presence and networking tools for the music industry</a>Learn to maximise your networking potential by optimising your online presence and using modern tools. Mandy and Mika explore how to craft a compelling narrative, leverage impactful conversations, and integrate tools like AI to improve efficiency and expand your reach.Finish the series with Part 4: Networking strategies for lasting success in the music industry. Discover how to combine all these strategies to create connections that endure and drive innovation.<a data-mce-href="https://youtu.be/yF4wvixAK2s?si=vQ-jbS0FGsOUmTAM" href="https://youtu.be/yF4wvixAK2s?si=vQ-jbS0FGsOUmTAM">Part 4: Networking strategies for lasting success in the music industry</a>In the final episode, Mandy and Mika bring everything together. They recap key strategies for building an authentic profile, developing trust-based relationships, and using tools effectively to create connections that endure and inspire innovation.<figure id="figure-q7s6zytg7gm6qei4ol"><img id="q7s6zytg7gm6qei4ol" src="https://cdn.durable.co/blocks/1mngl3sqR51MWPpcLJPOGcdm8Stb41U5IcGlSEf8dn1yngQQinmmtKST7gFITkgB.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Photo credit: Niels Knelis (with thanks)" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Photo credit: Niels Knelis (with thanks)</figcaption></figure>

Building your profile for networking in the music industry

<h2>The current state and future of European indie record labels: reflections from ESNS 2025</h2><figure id="figure-zksv5cbgatm6b0bijm"><img id="zksv5cbgatm6b0bijm" src="https://cdn.durable.co/covers/16pwanJxfK26xZZ0JZKfYgCYmpfuFGRyLGlJgsmA7MNCrYkDcvMoMoBQx1i7w3aA.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="ESNS panel " data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/16pwanJxfK26xZZ0JZKfYgCYmpfuFGRyLGlJgsmA7MNCrYkDcvMoMoBQx1i7w3aA.jpg" data-mce-style="aspect-ratio: 3/2; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">ESNS panel "The current state and future of European indie labels"</figcaption></figure>Last Friday at <a href="https://esns.nl/en/" target="_blank" rel="noopener" data-mce-href="https://esns.nl/en/">ESNS</a>, I moderated a panel on the current state and future of European indie record labels. This session brought together leading voices from the indie sector: Ruth Barlow (UK): Director of Live Licensing, <a href="https://beggars.com/" target="_blank" rel="noopener" data-mce-href="https://beggars.com/">Beggars Group</a> / Chairperson of <a href="https://www.aim.org.uk/#/" target="_blank" rel="noopener" data-mce-href="https://www.aim.org.uk/#/">AIM</a>; Dario Draštata (Croatia): Executive Director, <a href="https://hr.dallas.si/" target="_blank" rel="noopener" data-mce-href="https://hr.dallas.si/">Dallas Records</a> / President of <a href="http://www.runda.online/" target="_blank" rel="noopener" data-mce-href="http://www.runda.online/">Runda</a> &amp; Chair of <a href="https://impalamusic.org/" target="_blank" rel="noopener" data-mce-href="https://impalamusic.org/">Impala</a>; Jan Willem Kaasschieter (NL): CEO, <a href="https://www.artonemusic.com/" target="_blank" rel="noopener" data-mce-href="https://www.artonemusic.com/">Artone</a>; Johann Audiffren (France): A&amp;R/Marketing Manager, <a href="https://www.believe.com/" target="_blank" rel="noopener" data-mce-href="https://www.believe.com/">Believe</a>. The discussion explored key themes surrounding the identity, challenges, and opportunities for European indie labels today.<h3>What independence means in today’s industry.</h3>The session began with a fundamental question: What does independence mean in today’s music industry? Ruth Barlow provided a powerful reflection:“Being independent for me is doing things on your own terms, and I think that chimes with a lot of artists these days. Obviously, we know that the Trojan horses are out there—they’ve always been out there—in the sense that major labels have been masquerading as independents for years, buying us all up and the rest of it. But from my perspective, with Beggars and the labels I represent, the people who run those labels have relationships with their artists that are built on mutual respect and true partnerships. They nurture artists for a long time; it’s not just about numbers, hits, or all that stuff. We’ve got some great stories in our labels. Take someone like Sampha, who I think is one of ‘the’ singers and songwriters of his generation—it took him eight years to deliver a record. Would that have happened in a fast-paced, bonus-driven environment where everything is about having a hit? That’s Young and Caius’ approach: incubating a group of really talented people who work with each other and are part of something bigger than just profits or scale. We’re about creating art and contributing to culture. That’s what true independence is for me. Music isn’t just about making money; it’s about putting something back in.”Dario Draštata added that maintaining genuine independence often requires advocacy on behalf of the sector. He highlighted the work of Runda and Impala in ensuring indie labels have representation and protections across Europe. The panellists agreed that independence is about prioritising artistry and culture over the commercial imperatives that often drive major label operations.<h3>Distinctive approaches of indie labels.</h3>The discussion shifted to the strategies that set indie labels apart. Ruth explained how Beggars nurtures artists over time, prioritising creative freedom rather than short-term returns. Johann and Dario illustrated how understanding local markets enables indie labels to thrive and resonate with their audiences. Jan Willem detailed how Artone leverages direct-to-consumer (D2C) models to create sustainable financial and artistic ecosystems. These approaches demonstrate the adaptability and resilience of indie labels in an increasingly challenging landscape.<h3>Collaboration as a strength.</h3>Collaboration was a recurring theme. Dario described how Runda fosters cooperation across Balkan labels to amplify their collective impact. Johann spoke about the need for international collaboration to promote diversity and equality. Jan Willem shared how Artone’s infrastructure supports cooperative efforts among indie labels. These collaborative efforts highlight the strength and community spirit within the indie sector.<h3>Sæfari’s reflections.</h3>One of the attendees, Icelandic singer-songwriter <a data-mce-href="https://saefari.com/music" href="https://saefari.com/music" target="_blank" rel="noopener">Sæfari</a>, shared his impressions after the session:“It would’ve been easy for the panel to moan about the difficulties and adversity they had endured in recent times and the amount of work in front of them to keep going, but instead, they were full of fire and inspiration, speaking about the most important thing of all, the nurturing and development of future artists. The image they painted of such labels was that they are actually the ones holding everything together in the industry, with their undying love and care for the bottom line, the artist.”<figure id="figure-1w1np8dr9m6b0ends"><img id="1w1np8dr9m6b0ends" src="https://cdn.durable.co/blocks/1bCNB0H2GstGfLC7ANwxZiNu9gv6TshQ4NFWErENW0zPpj8femYo4wpzFroHqzAX.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 35%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="35%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1bCNB0H2GstGfLC7ANwxZiNu9gv6TshQ4NFWErENW0zPpj8femYo4wpzFroHqzAX.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 35%;"></figure>Sæfari continues:“It inspired me to consider signing with an indie label myself.”His reflections encapsulate the essence of the discussion, which prioritised optimism and passion for artistry over industry challenges.<h3>Looking ahead: challenges and opportunities.</h3>The panel concluded with reflections on the future of indie labels. Johann expressed concerns about META’s demoderation and its potential impact on indie visibility, urging proactive digital strategies. The panellists encouraged indie labels to adopt innovative approaches while staying true to their principles. Ruth reinforced the importance of culture and creativity, reminding the audience that these values remain at the core of the indie identity.<h3>Closing thoughts.</h3>The ESNS panel highlighted the resilience and adaptability of indie labels. By fostering collaboration, adopting innovative strategies, and staying rooted in their values, indie labels continue to redefine what independence means in today’s music industry.Sæfari’s reflections underscored the enduring significance of the indie sector:“The image they painted of such labels was that they are actually the ones holding everything together in the industry, with their undying love and care for the bottom line, the artist.”This session celebrated indie labels as champions of creativity, culture, and the artist’s journey, leaving both industry professionals and artists inspired for the future.<figure id="figure-i8lflvkholm6cl2a9l"><img id="i8lflvkholm6cl2a9l" src="https://cdn.durable.co/blocks/3P9qkiUupbQDNty6HN699GWRxgiONThmQVHMewVne077F1SPS7MdXnBGrcudHzMA.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: center center;" data-corners="default" data-aspect="3:2" data-caption="L-R: Me, Johann, Ruth, Jan Willem, Dario" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">L-R: Me, Johann, Ruth, Jan Willem, Dario</figcaption></figure>

The current state and future of European indie record labels: reflections from ESNS 2025

<figure id="figure-h3okyy2hdm5kxcr35" class=""><iframe id="h3okyy2hdm5kxcr35" src="https://www.youtube.com/embed/KVeH5T4wxkE" class="w-full bg-gray-100 " style="aspect-ratio: 16/9;" allowfullscreen="" data-url="https://www.youtube.com/watch?v=KVeH5T4wxkE" data-corners="default" data-fullwidth="false" data-mce-src="https://www.youtube.com/embed/KVeH5T4wxkE" data-mce-style="aspect-ratio: 16/9;"></iframe></figure><h2>A better Man(dy): The stories we don’t see.</h2><h3>Reflecting on first impressions.</h3>As we enter 2025, I’ve been reflecting on the importance of looking beyond first impressions and appreciating the stories people carry. Recently, I watched Better Man, the Robbie Williams biopic. During Take That’s heyday in the 1990s, I was in my 20's and quick to judge. Like many, I dismissed Robbie as “the twat in the band” (sorry).The film deeply moved me, not just because of his story, but because it made me realise how much I had overlooked back then—his struggles, his challenges, and the pressures of fame at such a young age. Seeing the intensity of his experiences made me think about how judgemental youth can often be. It also brought to mind how today social media amplifyies these snap decisions, turning fleeting impressions into relentless scrutiny.Someone recently posted, “In 5 years, the 1980's will be 50 years ago,” and it stopped me in my tracks. That was a shocker. I’ll be 60! It’s a reminder of how quickly time passes and how important it is to pause and give people a chance.I liked 'Better Man' so much that I want to see it again. It’s stayed with me ever since, playing on my mind in the same way Liam Payne’s tragic passing did last year. His loss made me think deeply about how easy it is to focus on someone’s missteps, blunders, or how they might irritate us while overlooking what they might be struggling with privately. These moments remind us that our judgment often misses the bigger picture.One line from the film resonated deeply: “The age you become famous is the age you stop evolving.” Robbie joined Take That at 15, and the pressures of fame shaped his life in ways that weren’t visible to the outside world. His story is a powerful reminder that what we see on the surface rarely tells the whole story.<h3>Hidden stories at a karaoke bar.</h3>The idea of hidden stories isn’t new to me. Last year at Tallinn Music Week, I found myself captivated for nearly four hours at a karaoke bar hosted by Singa (thank you!). Watching people take the stage, the songs they chose, and the courage some had to muster to sing was incredible. Many poured their hearts into their performances, with a mix of raw emotion and sheer enthusiasm that felt like a window into their inner worlds. And then there was the crowd—electric, supportive, and feeding off the energy of the performers. That night, a rendition of Cha Cha Cha by Käärijä lit up the room with an intensity that was almost tangible. Zombie also had everyone singing passionately along in unison, creating a powerful, shared connection. It was nothing short of unforgettable. Karaoke, in its own way, is a reminder that everyone carries a story, often hidden beneath the surface.<figure id="figure-o2s8mqt5dm5kyp3ht"><img id="o2s8mqt5dm5kyp3ht" src="https://cdn.durable.co/blocks/143rDUXEEPBvN8ixmjGkWEynvsoNAyVsC4FVVQOlFwLbb7vhGKUKAda61XFI2H7f.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: 50% 50%;" data-corners="default" data-aspect="1:1" data-caption="5th April 2024, Tallinn Music Week Singa Karaoke" data-positionx="50%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/143rDUXEEPBvN8ixmjGkWEynvsoNAyVsC4FVVQOlFwLbb7vhGKUKAda61XFI2H7f.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 50%;"><figcaption class="body-normal text-gray-500 mt-2">5th April 2024, Tallinn Music Week Singa Karaoke</figcaption></figure><h3>Looking ahead.</h3>This doesn’t just apply to public figures or people we think we know. It’s also about being open to those from different cultures, backgrounds, and ways of thinking. Whether it’s someone from another country or someone whose life experience differs from ours, staying curious and withholding judgment creates space for understanding. When we approach others with openness, we’re far more likely to uncover the richness and complexity in their stories and even connect in unexpected ways.As we kick off a new year, it’s worth reflecting on how we approach the people around us. In the music industry and in life, it’s easy to make assumptions. When we take the time to truly see people and understand their stories, we open ourselves up to deeper connections.<figure id="figure-9mj6bex4lm5kz2tpw"><img id="9mj6bex4lm5kz2tpw" src="https://cdn.durable.co/blocks/34ImUJsulC9jte2si330RcRbzpLOtFtNpWIlH51VbyYnDFpUpMmMr1IkLzsE0qff.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="Meaningful connections... (Voltage Control, Paradiso Amsterdam 5th January 2025)" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/34ImUJsulC9jte2si330RcRbzpLOtFtNpWIlH51VbyYnDFpUpMmMr1IkLzsE0qff.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Meaningful connections... (Voltage Control, Paradiso Amsterdam 5th January 2025)</figcaption></figure>For me, 2025 is about striving to be a Better Man(dy). Whether mentoring, moderating panels, or simply sharing a moment with someone at a conference, I want to approach each interaction with curiosity and empathy.Here’s to a year of paying closer attention, listening to the stories people carry, and finding connections in the places we might least expect. The moments we take to understand others could lead to opportunities and relationships we never imagined.<figure id="figure-bxmeeaghum5kyufdd" class=""><img id="bxmeeaghum5kyufdd" src="https://cdn.durable.co/blocks/14xnehTQZ9MD1TnhDEzNeoKZLAvbOtPn9vum4ASZxjrauV0nf74ekBFCiebqwm1q.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="Soulfly, Munich Show, August 2024" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/14xnehTQZ9MD1TnhDEzNeoKZLAvbOtPn9vum4ASZxjrauV0nf74ekBFCiebqwm1q.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Soulfly, Munich Show, August 2024</figcaption></figure>

A better Man(dy): The stories we don’t see.

<h2>From music publishing to freelancing: Help us share our insights at SXSW London</h2><figure id="figure-s49w7dw1t9m4oeh2ui"><img id="s49w7dw1t9m4oeh2ui" src="https://cdn.durable.co/blocks/35U48vgTB1j6W2vvnxRDRojmYnA5m1NqAdmMDcpMgp0EqVZvCtwzXMAuPqY4yzRg.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/35U48vgTB1j6W2vvnxRDRojmYnA5m1NqAdmMDcpMgp0EqVZvCtwzXMAuPqY4yzRg.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"></figure><h3>SXSW is coming to London, and so are our ideas.</h3>I've never been to SXSW in Austin, Texas, but its reputation as a globally renowned hub for artists, innovators, and industry professionals has always intrigued me. When <a data-mce-href="https://stevefarrismusic.com/" href="https://stevefarrismusic.com/" target="_blank" rel="noopener">Steve Farris</a> mentioned that SXSW was coming to London next June, he piqued my interest.<figure id="figure-vyjouri57pm4im94pr"><img id="vyjouri57pm4im94pr" src="https://cdn.durable.co/blocks/25n4fLoqM6ceVeU4PP4fis9mcHokAsk1C0kUzvK9wtIGmJSYHKxz5Rb5wmbWd5Lw.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Steven Farris" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25n4fLoqM6ceVeU4PP4fis9mcHokAsk1C0kUzvK9wtIGmJSYHKxz5Rb5wmbWd5Lw.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Steven Farris</figcaption></figure><h3>Bringing together insights on music publishing and freelancing.</h3>Steve, like me, is a freelancer. He's a music consultant with a rich background in publishing and A&amp;R, specialising in catalogue optimisation, artist development, business and A&amp;R support, startup guidance, project management, and mentoring. Having worked together through <a data-mce-href="https://hemimusichub.com/" href="https://hemimusichub.com/" target="_blank" rel="noopener">HEMI</a> and sharing similar roots in music publishing, albeit from different angles, we saw this as the perfect opportunity to combine our perspectives. We developed two proposals that reflect our shared expertise and interests: one focuses on freelancing and the other on music publishing.Our two submissions bring practical insights to the table. The workshop, Thinking about becoming a music publisher: Start here, is designed for those curious about music publishing and offers clear, actionable guidance on how to get started. The panel, Thriving as a freelancer in the music industry: Turning skills into success, explores how freelancers can build sustainable careers by leveraging their skills and adapting to the industry’s challenges.Joining us for the freelancing panel submission is <a data-mce-href="http://www.bernardoqueiros.com" href="http://www.bernardoqueiros.com">Bernardo Queirós</a> a marketing, events management, and partnerships specialist with a decade of experience in the music and cultural sectors. Bernardo is currently working with organisations spread across the globe. He started at an early age as an independent concert promoter and has been, since then, walking his path non-stop throughout various strands of the industry. That wide range of experiences and backgrounds have been giving Bernardo the confidence to have opted to navigate as a service provider full-time.&nbsp; <figure id="figure-wsxozhzuqlm4ilw8r0"><img id="wsxozhzuqlm4ilw8r0" src="https://cdn.durable.co/blocks/25W7h8qWjBV14F1zSmw7rwFuWUNDmRbSNlLovQTjjpfDDsQgUB9bcyIWv54AvOYt.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Bernardo Queirós" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25W7h8qWjBV14F1zSmw7rwFuWUNDmRbSNlLovQTjjpfDDsQgUB9bcyIWv54AvOYt.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Bernardo Queirós</figcaption></figure><h3>Why these panels matter.</h3>Both topics, publishing and freelancing, are deeply rooted in our personal and professional journeys. Steve and I have decades of experience in music publishing, helping creators protect and monetise their rights. We’ve witnessed how equipping creators with the knowledge and tools to manage their work effectively can significantly impact their careers.On the other hand, freelancing is a path we’re both walking, with all its challenges and rewards. Our journey exemplifies the importance of resilience, adaptability, and building connections that go beyond just business. These experiences have shaped our understanding of what it takes to thrive in an industry that demands constant evolution.We proposed these sessions because they address two critical areas where creators and professionals can successfully pursue new opportunities. Whether it’s understanding the foundations of publishing or building a sustainable freelance career, we want to share practical insights that can empower others to succeed.<figure id="figure-dzo9atkmcm4h4paki"><img id="dzo9atkmcm4h4paki" src="https://cdn.durable.co/blocks/13T3CJkvNXYEia2fksn74pzkZpp6B1iZ8JeTlKwncpzo7PpVYUvlBIg1lXbasULC.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: undefined undefined;" data-corners="default" data-aspect="3:2" data-caption="Voting Deadine 19th December, 2024" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/13T3CJkvNXYEia2fksn74pzkZpp6B1iZ8JeTlKwncpzo7PpVYUvlBIg1lXbasULC.jpg" data-mce-style="aspect-ratio: 3/2; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Voting Deadine 19th December, 2024</figcaption></figure><h3>Help shape SXSW London with your vote.</h3>SXSW has a unique approach to deciding its programme. Part of the final selection process includes a public vote, where anyone can support the sessions they want to see included. <figure id="figure-y73up5aycgm4i7tg7r"><img id="y73up5aycgm4i7tg7r" src="https://cdn.durable.co/blocks/2cpMLSfvxRj74hsYF0K6UXRGTUicVw8icdp2ixyMLki5uGQ2MNIWDrsV7bZ39uFR.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2cpMLSfvxRj74hsYF0K6UXRGTUicVw8icdp2ixyMLki5uGQ2MNIWDrsV7bZ39uFR.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"></figure><h3>Deadline.</h3>The deadline for voting is 19 December 2024, and your input could make all the difference. If these topics resonate with you, we’d be so grateful for your support.<h3>How to vote for our sessions.</h3>Your vote could make all the difference in helping us bring these sessions to life at SXSW London.&nbsp;Here’s how you can vote:1. Go to <a data-mce-href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl?utm_medium=email&amp;_hsenc=p2ANqtz--HyjUPxRARJDSkspUulsDDCE30qjZKKkXdyWxS3jFSvAigFxMkxrL4aUSvu8YDfSS_0Ct4Bayhls-yJkuxRy-r9VJ_B8QaPhL6ij1fG1XnM2PLl2o&amp;_hsmi=100143637&amp;utm_content=100143637&amp;utm_source=hs_email" href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl?utm_medium=email&amp;_hsenc=p2ANqtz--HyjUPxRARJDSkspUulsDDCE30qjZKKkXdyWxS3jFSvAigFxMkxrL4aUSvu8YDfSS_0Ct4Bayhls-yJkuxRy-r9VJ_B8QaPhL6ij1fG1XnM2PLl2o&amp;_hsmi=100143637&amp;utm_content=100143637&amp;utm_source=hs_email" target="_blank" rel="noopener">SXSW Public Voting</a>.2. Log in or create an account (I know it’s a hassle, but we’d really appreciate it!)3. Search for our sessions:Creator Economy Section: <h3><a data-mce-href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/wZmWLnly?search=5d0d161f7e9c8793-1" href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/wZmWLnly?search=5d0d161f7e9c8793-1" target="_blank" rel="noopener">Thinking about becoming a music publisher? Start here.</a></h3>People &amp; Workplace Section: <h3><a data-mce-href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/oDrLzEer?search=af645a48bbad5f33-20" href="https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/oDrLzEer?search=af645a48bbad5f33-20" target="_blank" rel="noopener">Thriving as a freelancer in the music Industry: Turning skills into success.</a></h3>4. Click “Vote” for both sessions, and don't forget to support the other ideas you like too!Thanks for helping us bring these conversations to life at SXSW London!<figure id="figure-j7r3q3xirm4imnaap"><img id="j7r3q3xirm4imnaap" src="https://cdn.durable.co/blocks/118mBpOYdM9ZuF81svCRjUaIeKSNuihmFt8zJguWRzaJk1yIEMwzQwSukXO7ycnq.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: undefined undefined;" data-corners="default" data-aspect="3:2" data-caption="Let's make this happen!" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/118mBpOYdM9ZuF81svCRjUaIeKSNuihmFt8zJguWRzaJk1yIEMwzQwSukXO7ycnq.jpg" data-mce-style="aspect-ratio: 3/2; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Let's make this happen!</figcaption></figure>

From music publishing to freelancing: Help us share our insights at SXSW London

<figure id="figure-azwwm189smm3n3zvdm" class=""><img id="azwwm189smm3n3zvdm" src="https://cdn.durable.co/covers/17w3iL1D6zGEsjWUztWSfNyARMMRb0fNWDBVK9F7lSHe7LPqTnG6QYM630azp4yu.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 80%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="80%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/17w3iL1D6zGEsjWUztWSfNyARMMRb0fNWDBVK9F7lSHe7LPqTnG6QYM630azp4yu.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 50% 80%;"></figure><h2>Professional networking in the music industry.</h2><h3>Building genuine connections that last.</h3>In the music industry, connections are the lifeblood of success. They go beyond being just helpful; they form the foundation on which opportunities are built, collaborations thrive, and careers are shaped. Without them, even the most talented professionals can find themselves navigating an uphill battle.Why optimise? The power of mutual gain.An optimised network goes far beyond personal advantage; it lays the groundwork for shared opportunities, collaborative projects, and collective progress across the industry. Purposeful connections mean everyone involved can tap into a pool of shared resources, knowledge, and support. This interconnected approach strengthens the network, making it more resilient and adaptable. By investing in mutually beneficial relationships, you contribute to an industry where growth and innovation are fuelled by the strength of its connections.Building trust: Lessons from the roadOne of the most powerful lessons I learned about network building came during my time at Roadrunner Records, working with Slipknot. Managing their international promo schedules was not simply a logistical task; it called for building trust and nurturing mutual respect. I quickly realised that success wasn’t just about keeping things on track. It came from treating the band as partners, understanding their needs, and showing up consistently and reliably. This approach turned what could have been a standard professional connection into a deeper, effective partnership.<figure id="figure-8rfq1wr8i8jm3n40h5w"><img id="8rfq1wr8i8jm3n40h5w" src="https://cdn.durable.co/blocks/9OthKA79uRBrbm90uWdn1GXfG3dRARSFJnZbGiQ7nyXDuDHHN66zdNsmz19Q5UuN.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/9OthKA79uRBrbm90uWdn1GXfG3dRARSFJnZbGiQ7nyXDuDHHN66zdNsmz19Q5UuN.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Strategies for real network optimisation1. Build with purposeDon’t fall into the trap of growing a network just for numbers. Instead, approach new connections with curiosity. Ask yourself: how can this relationship create mutual value? Focus on building authentic interactions where both parties gain insight or support.2. Stay engaged beyond the introductionI’ve found that meaningful engagement comes from consistent, thoughtful interactions. Whether it’s sending an article that might interest a contact or reaching out for a catch-up chat, these moments reinforce the idea that the relationship is not just transactional. A network thrives on shared conversations that go beyond an initial meeting. These regular touchpoints help convert one-time connections into lasting relationships.<figure id="figure-0k4jyq28iwm3n417wu"><img id="0k4jyq28iwm3n417wu" src="https://cdn.durable.co/blocks/33qSVnrY4gBS7xs1X2aAE6VNhD0LilY5n4NZauVliUEafJ5g4WLP5PqrCP42WqBl.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/33qSVnrY4gBS7xs1X2aAE6VNhD0LilY5n4NZauVliUEafJ5g4WLP5PqrCP42WqBl.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"></figure>3. Digital presence with purposeMaintaining an active digital profile is important for keeping your network engaged and relevant. Visibility alone isn’t enough; it’s about contributing thoughtfully and showing genuine involvement in the industry. Regularly sharing insights, posting updates, and interacting with others online broadens your network’s reach and reminds peers and colleagues of your expertise and focus.However, it’s important to get the nuance right. Ensure your comments and contributions reflect your true perspective and add value. Thoughtless or overly generic interactions can come across as insincere, weakening connections instead of strengthening them. Being mindful and genuine in your online presence invites meaningful discussions that encourage valuable connections to re-engage. An active, authentic approach keeps your network dynamic, adaptable, and ready for new opportunities.4. Collaboration as a trust-building toolSpending time working together—whether with colleagues or clients—builds trust that extends far beyond any single project or role. In the music industry, we weave in and out of each other’s lives, often reconnecting in different capacities over the years. This has been true for me since my time at Fintage House, Roadrunner Records, and Songtrust. I’ve worked with the same people across different roles and companies, and I make it a point to stay in touch, seeing them when I’m in their part of the world if I can, or at least touching base regularly.These long-standing connections are built on shared experiences—collaborating on projects, navigating challenges, and supporting one another through various stages of our careers. Mutual respect and a history of reliability turn those moments into lasting relationships. When we reconnect, it’s like picking up where we left off, with trust already established and new opportunities waiting to be explored.Collaborating on panels, workshops, projects or joint ventures showcases your skills,commitment and dependability. These interactions evolve into meaningful partnerships that stand the test of time. This ongoing cycle of reconnecting, working together, and staying in touch ensures your network remains strong, adaptable, and ready for the next chapter.<figure id="figure-gb4ipripklm3n4564z" class=""><img id="gb4ipripklm3n4564z" src="https://cdn.durable.co/blocks/34tGoIbaGXpHXoYvHqdbARAuY0dVoSwAl2WDuLToWGAXOE0Ozb7PfdMjGnlXPmOK.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/34tGoIbaGXpHXoYvHqdbARAuY0dVoSwAl2WDuLToWGAXOE0Ozb7PfdMjGnlXPmOK.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>5. The magic of a broad networkNetworks thrive on variety. Throughout my career, I’ve connected with people across different genres, from electronic music to heavy metal, and in all corners of the world—from Africa to India, Asia, the MENA region, to Europe and the Americas. These connections have introduced perspectives and opportunities I couldn’t have predicted. Engaging with professionals from varied backgrounds and musical styles has added depth to my network, sparking collaborations that wouldn’t have emerged within a single circle.Expanding my network has opened doors for me and created opportunities to support others. It has allowed me to spot potential connections and pathways that help others in their pursuits. When you know people across genres and geographies, you become a bridge—able to connect the right people, suggest partnerships, and share insights that benefit the whole network. This diversity enriches your professional landscape, creating relationships that leads to shared success and innovation.<figure id="figure-fsy346xpmm3n42f0o"><img id="fsy346xpmm3n42f0o" src="https://cdn.durable.co/blocks/2bglahLdy6jUNp9cHdz3tdG83NtZWA356k2MnhR6G0Gfd9GY5VrthJtihpSkBMpn.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2bglahLdy6jUNp9cHdz3tdG83NtZWA356k2MnhR6G0Gfd9GY5VrthJtihpSkBMpn.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Reflecting on real-life successesOne of my most impactful experiences came through my role as a mentor in the <a data-mce-href="https://hemimusichub.com/" href="https://hemimusichub.com/" target="_blank" rel="noopener">HEMI</a> (Hub for the Exchange of Music Innovation) Incubator programme. By investing in the relationships within this network and helping connect individuals who might not have otherwise crossed paths, we built a platform where emerging artists, industry professionals, and music entrepreneurs could find new opportunities and collaborate effectively. This experience reinforced that a network optimised with intention becomes far more than just a list of contacts—it transforms into a dynamic resource that fuels growth and innovation for everyone involved.Final thoughtsTrue network optimisation isn’t a checkbox task. It’s an ongoing commitment to engaging with others meaningfully, supporting their growth as they support yours, and finding new ways to collaborate. The connections that continue to develop over time ultimately bring the greatest rewards. Whether you’re a seasoned professional or just starting, investing in your network will always pay dividends in ways you might not expect.<figure id="figure-fauvr5j7kgm3n4354t"><img id="fauvr5j7kgm3n4354t" src="https://cdn.durable.co/blocks/10YFXVX4rhb4nR8lyKuOqZw85g5O3ML9E2oNBqahAtJyuQjJbBKA0MQayPAp85sK.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined% 30%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/10YFXVX4rhb4nR8lyKuOqZw85g5O3ML9E2oNBqahAtJyuQjJbBKA0MQayPAp85sK.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 30%;"></figure>Don’t miss “Professional Network Optimisation: Mastering Connections" an exclusive interview with Mika Karhumaa. Hosted by Mandy Salem-Aubry.Thursday, 12th December at 18:00-19:00 CET (starts 5pm UK, 11am ET, 8am PST)Mika Karhumaa, acclaimed author of <a data-mce-href="https://www.amazon.com/stores/Mika-Karhumaa/author/B07877Q87B?ref=ap_rdr&amp;isDramIntegrated=true&amp;shoppingPortalEnabled=true" href="https://www.amazon.com/stores/Mika-Karhumaa/author/B07877Q87B?ref=ap_rdr&amp;isDramIntegrated=true&amp;shoppingPortalEnabled=true" target="_blank" rel="noopener">The Art of Music Business Management</a> – For Artists &amp; Managers, is a Music Business Management Lecturer at Seinäjoki University of Applied Sciences and Artist Manager at IRENE.With a wealth of experience in professional network optimisation, Mika will share his strategies and success stories. The session will explore Mika’s approach and provide valuable insights into building impactful connections in the music industry.<h3><a data-mce-href="https://us06web.zoom.us/meeting/register/tZEqdeGtqDwpHdF9Tt_w-CBX9FZKOgu7LmbK#/registration" href="https://us06web.zoom.us/meeting/register/tZEqdeGtqDwpHdF9Tt_w-CBX9FZKOgu7LmbK#/registration" target="_blank" data-mce-selected="inline-boundary">Sign up</a> now to join the exclusive session on Thursday 12th December.</h3><figure id="figure-utsq0d0whdm3oqa1df"><img id="utsq0d0whdm3oqa1df" src="https://cdn.durable.co/covers/12aXke8Jkpd4JpEFTCa3Nw1Ub4j5S8hqIkGzDV7xspIfu6rLK0xnfe9qYKoNZAbX.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined% 70%;" data-corners="default" data-aspect="1:1" data-caption="" data-positionx="undefined%" data-positiony="70%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/12aXke8Jkpd4JpEFTCa3Nw1Ub4j5S8hqIkGzDV7xspIfu6rLK0xnfe9qYKoNZAbX.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 70%;"></figure>

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Professional networking in the music industry.