Your music startup success partner

Experience | Contacts | Network | Business understanding

I work with early-stage founders who are confident in their ideas but need a partner to bring experience, perspective, and industry understanding.

I help connect the dots, offering honest input, a strong network, and practical knowledge to support clearer decisions and long-term growth.

A few words from ICMP

Testimonials

Guest lecturer, MA Music Business, ICMP London | February 2025

I spoke with students about taking a music startup from concept to funding. We covered common founder challenges, shaping viable offerings, showing market demand, and what investors really look for.

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"The pedagogy of entrepreneurship is my biggest passion lately! We are rewriting the playbook at ICMP - The Institute of Contemporary Music Performance, but we wouldn’t be able to do this without input from top industry professionals such as Mandy Salem-Aubry 🚀✨✨✨ "

- Yannis Iliopoulos | Senior Programmes Manager, ICMP |Strategist | Senior Academic | Startup Advisor

"Thank you for today's lecture (MA Music Business at ICMP); I truly enjoyed it; it gave me a bigger insight on what we could do with ourselves with the industry in another 'key'."

- Diana Raschellà | MA Music Business Student at ICMP - The Institute of Contemporary Music and Performance

"It was really lovely meeting you today at ICMP, I loved your presentation and your energy!"

- Ivana Pintaric | Student at ICMP | Creative and Multilingual PR & Marketing Professional

Make it clear. Make it compelling. Make it investable.

Crafting a winning pitchdeck

Blog: Crafting a winning pitchdeck

"The world doesn't reward people with the best ideas, it rewards those best at communicating their ideas." (Orwell McGubbin)

Brand & Stragegy Partner, Weiter Studio

I work in partnership with Berlin-based brand and strategy director Orwell McGubbins, who created my own brand and messaging for MSA Music Services. 

Orwell helps music businesses and startups translate their ideas into clear, effective communication that cuts through the noise. With over 15 years of experience for organisations including the UN, BBC Studios and Doctors Without Borders, he now brings that expertise to the music sector. 

His partners include Music Tech Labs and music tech hubs across Europe, where he delivers brand and messaging workshops.

Weiter Studio Weiter Instagram

Testimonial

“Orwell helped me find clarity in my message and the confidence to express it. The new brand makes it instantly clear what I do, and it’s already helping me connect with the right people. Recommending him to the startups I work with is a no-brainer. He’s a brilliant sparring partner.”

- Mandy Salem-Aubry | Managing Director, MSA Music Services