Building your profile for networking in the music industry

Building your profile for networking in the music industry

"One of the main goals of networking is to gain field knowledge. It requires situational awareness while moving forward with whatever is on your agenda." (Mika Karhumaa)

Networking is a core music business skill. It helps you gain field knowledge, build professional relationships, and open doors to new opportunities. A strong network can shape your career in ways you might not expect.

In part 1 of my YouTube series, "Professional networking in the music industry: Building genuine connections that last", I speak with Mika Karhumaa about how to use networking effectively in the music business. The conversation is based on our interview from last December, where we explored how networking goes beyond making connections. It is also about staying relevant, being adaptable, and bringing value to others.

Key takeaways from the this episode...

Networking is a skill that requires strategy – It is about learning, adapting, and positioning yourself for opportunities.

Relationships have longevity – A strong professional connection today can lead to new opportunities years later.

Your network can bring work to you – When I started freelancing, I didn’t need to apply for jobs. My network introduced me to clients before I even had to ask.

Your career path won’t always be linear – The music industry is unpredictable. You might set out to do one thing but find success elsewhere based on where your network leads you.

Physical and digital networking go together – Digital and in-person networking complement each other. Both are essential.

Adaptability is key – Being flexible and open to new opportunities allows you to grow. Many people enter the industry in one role and find themselves in another.

Representing others can open doors – Artist managers, for example, have a clear reason to connect with people. Whatever your role, knowing how to position yourself is crucial.

Listen to your network – If people keep approaching you for a specific skill, even if it wasn’t your initial focus, it may be worth exploring.

Situational awareness matters – Knowing when and how to engage in different situations is crucial. Opportunities often come from unexpected conversations.

Networking helps you understand the industry – By engaging with others, you gain insight into how the business works and where you can add value.

These are just some of the insights from the conversation.

🎥 Watch the full episode: Building your profile for networking in the music industry

This episode is part of the four-part series "Professional networking in the music industry: Building genuine connections that last."

Episode Guide:

Part 1: Building your profile for networking in the music industry

Your professional profile is the foundation of effective networking. Mandy and Mika explain how to craft an online presence that reflects your values and ambitions while highlighting the importance of adaptability in this dynamic field.

Continue watching with Part 2: Building trust and professional relationships in the music industry. Learn how to foster genuine connections and adapt to roles in a constantly evolving landscape.

Part 2: Building trust and professional relationships in the music industry

Trust and communication are the keys to forming meaningful connections. Mandy and Mika discuss how to cultivate relationships, navigate different roles, and stay relevant in a rapidly evolving industry.

Next, watch Part 3: Optimising your online presence and networking tools for the music industry.

Discover how modern strategies and tools like AI can enhance your connections and efficiency.

Part 3: Optimising your online presence and networking tools for the music industry

Learn to maximise your networking potential by optimising your online presence and using modern tools. Mandy and Mika explore how to craft a compelling narrative, leverage impactful conversations, and integrate tools like AI to improve efficiency and expand your reach.

Finish the series with Part 4: Networking strategies for lasting success in the music industry.

Discover how to combine all these strategies to create connections that endure and drive innovation.

Part 4: Networking strategies for lasting success in the music industry

In the final episode, Mandy and Mika bring everything together. They recap key strategies for building an authentic profile, developing trust-based relationships, and using tools effectively to create connections that endure and inspire innovation.