In the music industry, connections are the lifeblood of success. Be you, and connect thoughtfully.
Professional networking in the music industry.
Building a strong professional network is essential for career growth and business success. My expertise lies in fostering meaningful connections backed by a genuine interest in people and attention to detail. This approach ensures that I can effectively link individuals and opportunities, creating mutually beneficial relationships. Through my process of Professional Network Optimisation, I provide the tools and strategies needed to refine and expand your network with precision and purpose. More than just making introductions, I focus on building authentic connections that last, ensuring that relationships are nurtured over time and continue to bring value in the long run.
Insights & strategies to help you
Identify & connect with key industry players
Learn how to pinpoint and approach influential individuals within your sector. Understand the importance of aligning yourself with the right people to open doors to new opportunities and collaborations.
Develop & maintain long-term professional relationships
Discover techniques to cultivate relationships that endure. Learn how to maintain regular, meaningful contact with your network without coming across as self-serving.
Leverage your network for career and business growth:
Use your connections to gain insights, referrals, and advice that can propel your career or business forward. Understand how to request and offer support in a way that builds trust and reciprocity.
LinkedIn for building & maintaining a professional network
Profile optimisation
Create a compelling and professional LinkedIn profile highlighting your skills, experiences, and achievements.
Content strategy
Develop and share valuable content that engages your network and establishes your expertise. Learn what types of posts, articles, and updates resonate most with your audience.
Connection building
Identify and connect with key individuals in your industry to expand your network strategically. Learn best practices for sending connection requests and how to personalise your messages to make a good impression.
Engagement techniques
Master the art of engaging with your network through comments, messages, and participation in groups. Understand the importance of thoughtful interaction and how it can enhance your professional reputation.
Networking is a cornerstone of success in the music industry, opening doors to career growth, business opportunities, and innovation.
YouTube playlist
Key takeaways from“Professional networking in the music industry: Building genuine connections that last", an exclusive interview with Mika Karhumaa
Hosted by Mandy Salem-Aubry
In this exclusive four-part series, Mandy Salem-Aubry teams up with Mika Karhumaa, author of "The Art of Music Business Management: For Artists & Managers", Music Business Management Lecturer at Seinäjoki University of Applied Sciences and Artist Manager at IRENE, to share actionable strategies for building genuine, lasting connections.
Based on their December 2024 conversation, the series provides fresh insights for artists, startups, and industry professionals looking to enhance their networks and create meaningful opportunities.
Networking is non-linear: Success often comes from unexpected connections.
Be authentic online: Consistent, knowledge-driven content matters more than popularity.
AI and algorithms matter: Platforms like LinkedIn use AI to track and enhance visibility.
We also explored LinkedIn strategies, the importance of a well-structured website, and using different platforms for distinct purposes (e.g., LinkedIn for business vs Instagram for artists).
