Experience-driven, question-focused success
Your music startup success partner
With strategic insight, practical experience, and an extensive industry network, I provide the guidance and support your music startup needs to thrive in a competitive landscape. By asking the right questions and considering angles that may not always be obvious at first, I help you turn your innovative ideas into successful realities.
What I offer
Experience
Leveraging years of industry expertise to guide your startup through every growth stage.
Business understanding
Deep insights into the music industry’s unique challenges and opportunities.
Contacts
Access to an extensive network of international industry professionals, potential partners, and investors. Think of me as a matchmaker.
Personalised guidance
Tailored advice that considers your specific needs and goals, ensuring your business decisions are well-informed and strategically sound.
Make it clear. Make it compelling. Make it investable.
Crafting a winning pitchdeck
Investors need clarity and confidence in your idea. A structured pitch deck helps tell your story, demonstrate value, and outline how you’ll succeed.
A well-structured pitch deck should cover the following:
Problem: What issue are you solving?
Solution: Why is your approach the best?
Market opportunity: Is there demand?
Product: Show, don’t just tell (demos matter)
Business model: How will you make money?
Traction: Any evidence that people want this?
Go-to-market strategy: How will you grow?
Competition: How are you different?
Team: Are you the right people for this?
Ask: What do you need (investment, partnerships, etc.)?
From idea to investment
Guest lecturer at The Institute of Contemporary Music Performance (ICMP), London | February, 2025
I was fortunate to speak to some exceptional students of the Masters (MA) in Music Business course. The course focuses on real-world application and innovative approaches to music business education, offering students opportunities to test startup MVPs, participate in masterclasses, and engage with industry professionals.
My talk, "From idea to investment", was timely, as the students are working on their own pitch decks this semester. They were highly engaged and asked thoughtful questions.
The session explored the journey from idea to investment for music startups, addressing common challenges founders face, how to refine ideas into investable concepts, and the importance of proving market demand. I also shared practical tips on creating effective pitch decks, building genuine industry connections, and understanding what investors seek beyond a strong idea.
Testimonial
"Working with Mandy was an absolute pleasure! Not only is she an expert, but she is also dedicated, professional, and a great positive person to work with. During our time together, Mandy helped us in many different ways, from consulting and preparing the right messaging before important meetings to connecting us with top-notch potential clients and partners. She did everything possible to make things move. I’d love to work with her on future projects and recommend her services to any music client."
- Neta Berkman | CEO & Co-Founder of Fync
