For music startups looking to secure investment, adoption, partnerships, and clients
Music Industry Access
Music conference strategy and networking support for music startups.
The challenge
Music startups need a strategic approach to networking to secure opportunities, investment, and partnerships. Many waste time and money at the wrong events, reach out too late, or fail to connect with the right people. Even at the right event, a lack of strategy leads to missed opportunities.
Post-event follow-up is often neglected, causing valuable connections to fade.
With decades of global experience, I help music startups make the most of industry events by selecting the right ones, securing key meetings, and building meaningful connections.
Why music conferences matter
Music industry events provide direct access to decision-makers, partners, and clients. The right events help startups build trust, gain industry knowledge, and understand the competitive landscape. They also create opportunities to secure partnerships, attract investors, refine pitches, and establish credibility. Often the most valuable connections come through indirect links, meeting the right people who can introduce you to the right opportunities.
But showing up isn’t enough. Networking is a skill that blends strategy with spontaneity. I help startups master this skill and connect with the right people faster.
The solution
With nearly 30 years in the music industry, I’ve attended, moderated, spoken on panels, led workshops, and had valuable meetings at major music conferences worldwide. Events like Eurosonic, Reeperbahn, By:Larm, Most Wanted Music, MIDEM, Amsterdam Dance Event, IMS, Tallinn Music Week, BBC Introducing, Womex, and Athens Music Week are where key industry connections happen. I understand who attends, how to reach them, and how to make the most of these opportunities.
I help startups choose the right events, secure valuable meetings, navigate networking and follow up with a clear strategy. My matchmaking approach connects you with the right people at events, helping you build meaningful relationships.
I also provide on-the-ground support, facilitating introductions and making sure you’re in the right conversations.
What I offer
A tailored event strategy & networking plan to help you maximise your industry presence and secure tangible business outcomes.
Event selection & strategy
Identifying the most relevant music industry events based on your startup’s goals.
Helping with strategic decisions—which days to attend, where to stay, and how to make the most of your time.
Ensuring your time and budget are spent effectively.
Pre-event outreach & meeting setup
Guidance on when and how to contact potential partners, investors, and industry players.
Crafting outreach messages that get responses.
Structuring a solid schedule that allows for networking, meetings, and essential breathing space.
On-site navigation & networking support
Facilitating introductions and ensuring you meet the right people.
Tips on making the most of your time at the event.
How to approach and engage key people.
Strategies for staying focused and avoiding the common mistake of being scattered and unfocused.
Post-event follow-up & next steps
Effective follow-up techniques to keep conversations moving forward.
Debriefing and analysis to refine future event strategies.
Defining clear next steps for partnerships, investments, or business development.
Who this is for?
Music startups looking to:
Expand their network in the music industry.
Meet investors, industry partners, or clients.
Learn which conferences are worth attending.
Avoid wasting time and money on ineffective outreach.
Develop a long-term networking approach that improves over time.