“My panels blend smiles and insightful information, ensuring we make a point and savour that short time in the room as uniquely ours.”
Panel Moderation
I lead music conference panels with the goal of fostering lively and inclusive conversations. My approach ensures that discussions are engaging and enjoyable for everyone involved, from the audience to the panellists. By creating a dynamic environment, I strive to facilitate meaningful exchanges that are both beneficial and memorable for all participants. I always meet with my panellists before the conference to discuss the topic and how we each want to approach it. This pre-conference meeting also gives everyone a chance to become acquainted beforehand. As a result, the actual panel is more relaxed and fluid, creating a positive and engaging atmosphere.I bring my broad understanding and experience of the music ecosystem to a diverse range of panel topics. This year, I’ve had the pleasure of moderating panels exploring the ever-evolving landscape of music streaming, viral content, fan growth, and career-building, new visions for music publishing, music monitoring and reporting, the creative role of a music publisher, and the emerging influence of AI on our industry.
Linecheck in Milan, November 2024
Roundtable | Archeology and Recycling: Ideas to market your Catalogue
The panel focused on strategies for revitalising music catalogues in the streaming era and beyond. Discussions covered how to monetise evergreens, hidden gems, and overlooked tracks through repolishing and creative marketing, using anniversaries, trends, and cultural moments to engage new and old audiences. The goal was to explore best practices that strengthen the emotional bond between music and fans while driving financial success.
The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth
The evolution of music promotion, driven by short-form video platforms, influencer collaborations, and data-driven strategies, has opened up exciting new opportunities for artists. With greater career control, artists can connect with fans, build their personal and music profiles, and shape their growth. The panel explored embracing these tools, overcoming challenges, and creating a sustainable career while maintaining an authentic connection with fans in today’s dynamic music landscape.
The New Era of Music Promotion: Viral Content, Fan Building, and Career Growth
Panellist Testomonial
"From the pre-panel set-up right through to delivery, Mandy was an absolute dream to work with. Her presentation sessions balanced both ice-breaking and setting a good tone and expectations for the panel with all guest speakers and on the day, she truly managed to fit a lot of amazing content and lines of questioning into a short period of time. Her ability to empathise with the audience and lead our conversation accordingly was especially impressive. Hopefully, it will be the first of many times I get to work with Mandy!"
- Dan Roy Carter, Carter Projects / Ex- Tik Tok
We explored the future of music publishing as technology continues to reshape the industry. Leading experts shared how innovations simplify workflows, increase transparency, and open new revenue streams.
The session provided valuable insights into managing rights, collecting royalties, and distributing content in the digital age, leaving attendees with a deeper understanding of technology's transformative potential for rightsholders and creators alike.
Due to inadequate music monitoring across digital platforms and live performances, missing royalties were revealed as a significant challenge for artists, labels, and rightsholders. Our panel sparked a dynamic discussion on the critical gaps in tracking, with each panellist offering unique insights and solutions.
We delved into the latest technological advancements, reshaping music monitoring and showcasing innovative tools to capture every performance accurately. Our contributions underscored the potential for fairer royalty payments, leaving the audience with a clear sense of how these changes could transform the industry.
New Visions for Music Monitoring & Reporting
Panellist Testomonial
"I’ve known Mandy Salem-Aubry through various references and admired her contributions to the music industry for years. At the New Visions conference in Berlin, I had the pleasure of working with her directly. Mandy’s professionalism, deep knowledge, and passion for the industry shone through, creating an instant sense of camaraderie among us panellists. She has a remarkable ability to bring people together and guide discussions in an insightful, collaborative way. Her leadership was key to the panel’s success, and I look forward to future collaborations."
- Albert Gruber, Co-Founder, Seeqnc